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100. Best Inexpensive Tea House in Washington D.C.
No, they don't read tea leaves here.  If they did, platoons of politicians and pundits would throng the aisles.  But this tiny chain of serene self-serve tea houses does offer fine teas and tasty Asian-accented foods at low prices in East-West-chic surroundings.  Menus vary at the three locations, but one might try a breakfast eye-opener of cilantro scrambled eggs with naan and raita, or a hearty lunch of ochazuke, a "soup" of seasoned brown rice and green tea.  Even standard dishes have an Asian twist: a Black pepper Ham and Jarisberg sandwich comes with eggplant chutney, while a rich chocolate torte is accompanied by green tea ice cream.  In hot weather, limeade spiked with fresh ginger juice is refreshing.   The perfectly brewed teas range from the house favorite--Golden Needle, a "smooth, elegant" black tea--to rare green teas such as the "intensely rich and vegetative" Japanese Gyokuro.  We noted, but didn't try, Pu-Erh Camel Breath, described as a "hearty, musty, aged Chinese tea reputed to have digestive properties."  Sounds like a brew for the campaign trail.  Contact: Teaism, 2009 R Street NW, Washington, D.C.  Telephone: 202-667-3827.  (There are two other locations.)  Website:  www.teaism.com.

99. Best Intimate Museum in Washington, D.C.
In a city of monumental museums, the intimacy of the Textile Museum is well-nigh irresistible.  Housed in two historic buildings in Kalorama, its exotic collection of rugs and fabrics from Africa, Asia, and Latin America is one of the world's finest.  Recently we stood enthralled before a group of diaphanous Ottoman textiles, intricately embroidered with flowers in gold and silk, so tight and airy that they fluttered in the slightly moving air created by a fan.  A passionate young father whipped through the exhibition with his five-year-old son, holding him up to see ornately stitched scarves and count dresses.  It's a small fish swimming upstream in the era of Nintendo and golden arches, but what a way to spend quality time with one's children.

The Textile Museum was founded in 1925 by George Hewitt Myers, an avid collector who donated 275 of his own rugs and sixty related textiles.  Now located in his family's gracious townhouse, it has some of the best pre-Columbian Peruvian, Islamic, and Coptic fabrics in existence, as well as a superb collection of rugs from every major rug-producing area of the world.  Once a year, the museum sponsors alluring expeditions to textile-weaving villages in places like India, Turkey, and Bhutan.   Volumes on every conceivable aspect of the subject can be found in the library, in the museum bookshop and on-line.  Contact: The Textile Museum, 2320 S Street NW, Washington, D.C. 20008-4088.  Telephone: 202-667-0441. Website: www.textilemuseum.org.

98. Juggling Balls Is Better than Viagra
Years ago an Arizona friend gave us a set of juggling balls, presumably because we tend to keep too many balls in the air at all times, so he thought we should get better at it.  At any rate, it was and is a delightful present.  The outfit making the balls is called More Balls Than Most (see http://www.juggling.co.uk/index.html), so we assume that it will soon supplant Viagra as a life support system for old codgers.   The outfit was started in London by three computer company guys, two of whom were regular jugglers in Covent Garden.  The More Balls people have now moved to Watford, outside of London, so we have sent our man in Watford over to check them out.

97. Best Sea Lion Viewing in Glacier Bay, Alaska
Whiskers bristling, flippers flapping, stellar sea lions are the antic giants of these northern waters.  Viewed on the rugged outcroppings of Glacier Bay, dark-skinned alpha males, some weighing over 2000 pounds of rippling flesh and muscle, feint and tussle in the most laborious fashion to ride herd on their lesser brethren.   But when a swim is in order, they turn into galloping quadrupeds, sliding down hill, knocking their companions over like bowling pins, till the whole crowd falls into the milky green sea with a seismic splash.  In the water, these big-bodied creatures become sleek and graceful, diving for fish and tossing them in the air.  One of the best places to see and hear (their voices are surprisingly deep and vibratory) stellar sea lions at play is South Marble Island, preferably from a kayak or small boat anchored offshore.  Wildlife cruises of Glacier Bay, including sightings of sea lions, are offered by Cruise West, which operates relatively small boats, such as Spirit of Discovery.  We were docked in Juneau one morning when this boat pulled in and disgorged what appeared to be a uniformly happy and satisfied crowd of passengers.   Contact: www.cruisewest.com

96. Best Book on Glacier Bay, Alaska
One of the world's great natural wonders is revealed in all its grandeur in Glacier Bay National Park, Alaska, a privately printed book by photographer Mark Kelly.   Crystalline blue glaciers, sleek pods of orcas, gorgeous sweeps of wildflowers--all this and more can be viewed in the pages of this photographic voyage through a magnificent, unspoiled wilderness.  Pictures of sea kayakers in the rain brought back vivid memories of our own expedition in these icy waters--but Kelly's photos are a lot better than ours.  This would be a fine gift for anyone who's been to Alaska, or who is contemplating a trip to this remarkable place.  To purchase the book directly from the photographer, contact: Mark Kelly, P.O. Box 20470, Juneau, AK, 99802.  Telephone: 888-933-1993.

95. Best Coffee Mug for the Car
It is the Nissan JMH400.  This is certainly better than the cars, and it is made by Thermos.  Don’t get tricked into buying the new styles you see in the retail stores, but get the wonderful original.  It looks good, does not leak, does not dribble, and it fits your car holder.  You can find it on the Thermos website--www.thermos.com.  Now if we could only get Thermos to design the holders for the car, since the car manufacturers do a mediocre job.

94. Best Chocolate Made in Alaska
Normally we're not fond of flavored chocolates, but the bars produced in Sitka by the Theobroma Chocolate Company became so addictive that we ordered another batch when we returned to the lower 48.  Three varieties were irresistible: Dark Sitka Crunch, a bittersweet chocolate lavishly studded with pecans and raisins; Dark Midnight Expresso, flavored with finely ground Raven's Brew coffee from Ketchican (much favored by the U.S. Coast Guard, we hear); and Milk Choco Latte, a lighter version of the same.   Theobroma saw us through a host of really tough adventures: orca-watching at sunset, soaking in hot springs, and the like.  Just don't leave crumbs for the bears.   Contact: Theobroma Chocolate Company, P.O. Box 2237, Sitka, AK 99835.   Telephone: 888-985-2345.  Website: www.theobromachocolate.com.

93. Best Northern Exposure Experience in Alaska
Almost everywhere we went in Alaska, we seemed to encounter the goofy, slightly ironic characters of TV's Northern Exposure.  Here in one of the world's last great unspoiled spots, everyone's pursuing a dream--of riches, of adventure, of self-realization--even if the dream is decades old and nowhere near fruition.  Alaska has become the canvas for the dreamer's fantasies.  One place to view dream weavers of various sorts is the Baranof hotel in Juneau.  The oldest hotel in the state (est. 1939), it has a gloomy, cavernous interior that is itself a throwback to some baronial fantasy of Alaska's mining and furtrading past.  To get the flavor, stop in the lobby bar, a.k.a. "The Bubble Room": dark, redolent of beer and years past, peopled with state legislators, lobbyists, lawyers, tourists and artistes of all stripes, you'll hear a hundred tales unfold in an evening.  The vaguely W.P.A. mural of poker players and dance-hall girls above the bar sets the tone.  Contact: The Westmark Baranof Hotel, 127 N. Franklin St., Juneau, AK, 99801.  Telephone: 800-544-0970.   Website: www.westmarkhotels.com.

92. Best Small Museum in Alaska's Inside Passage
The best small museum in Alaska devoted to Native Indian culture was founded, paradoxically, by a missionary who worked overtime to get Indians to adopt the ways of the white man.  In 1888, the Rev. Dr. Sheldon Jackson, a Presbyterian missionary, was appointed the first General Agent for Alaska.  He spent much of the next decade traveling throughout the Territory and coastal Siberia, trying to persuade all the Indian tribes to give up their native traditions and religion.  At the same time, Jackson was avidly collecting magnificent totems, Chilkat blankets, and black argillite carvings--in all, over 5,000 of the finest examples of Indian artifacts imaginable--in order to "show coming generations of natives how their fathers lived."

Today, this rich collection is housed in the Sheldon Jackson Museum in Sitka, a prosperous fishing town on the west coast of Baranof Island.  A handsome octagonal concrete building made to resemble a Northwest Coast Indian community house, the museum is wholly contained in one large room with a central totem pole.  Around the walls are Victorian-era glass cases displaying beaded garments, ceremonial regalia, kayaks, tools and weapons of the four major Native groups of Alaska.  In the center of the room are dozens of cases with labels that read, "Drawers may be opened."  Inside there is more treasure: ivory carvings, jewelry, games, knives.  During the summer, Alaska Natives demonstrate their craft at the museum.  We watched one gentleman painstakingly weave a small, stunning black baleen basket whose intricate artistry surpasses any we've seen, even that of Nantucket's famous lightship baskets.  The small shop has exquisite modern handicrafts at equally exquisite prices.  Contact: Sheldon Jackson Museum, 104 College Drive, Sitka, AK 99835-7657.  Telephone: 907-747-8981.  Website: www.museums.state.ak.us.  

91. Best Large Museum in Alaska's Inside Passage
Only one museum surpasses the Sheldon Jackson: the Alaska State Museum in Juneau.   Its handsome, well-lit, informatively labeled galleries are filled with a   wealth of astonishingly beautiful artifacts from all of Alaska's native tribes.   We saw Aleut baskets woven from beach grass, one small as a thimble; a finely crafted Athabaskan birch bark canoe; and Eskimo ceremonial masks representing humpback whales, eagles and other power animals.  Be sure to spend time in the dramatic Northwest Coast Indian galleries, which are constructed of Sitka spruce in the fashion of a clan house.  Of special note are vivid red, turquoise and black panels made from the Thunderbird House in Yakutat, Alaska, with massive, handsomely crafted house posts featuring wolves and frogs, and the top of a totem pole with the face of Abraham Lincoln, said to have been carved from a photograph.  The beauty of each artifact cannot be overstated.  Computers in each gallery provide excellent information on each tribe.  

The museum also has rooms devoted to the history of Russians and furtrading in Alaska, the Japanese occupation of Aleutians during World War II, and the American period with displays of a rugged mining assay office and artifacts relating to statehood.  In the children's room, there is a one-third scale model of the stern of the Discovery, the ship captained by George Vancouver during his exploration of the Inside Passage.   An enormous mammoth bone is one of the more impressive natural history exhibits.   The shop has attractive, affordable Alaska Native handicrafts.  Contact: The Alaska State Museum, 395 Whittier St., Juneau, AK 99001-1718.  Telephone: 907-465-2901.  Website: www.museums.state.ak.us.

90. Best Old Book About Alaska
The Scottish naturalist John Muir first saw Glacier Bay in 1879, just 12 years after the United States bought Alaska from Russia.  Climbing a thousand feet up a mountain in the rain, the clouds parted as Muir reached a vantage point: "...sunshine streamed through the luminous fringes of the clouds and fell on the green waters of the fjord, the glittering bergs, the crystal bluffs of the vast glacier, the intensely white, far-spreading fields of ice, and the ineffably chaste and spiritual heights of the Fairweather Range, which were now hidden, now partly revealed, the whole making a picture of icy wilderness unspeakably pure and sublime."  Though some now regard Muir as a egotistical arriviste, as adept at claiming credit for his "discovery" as any 21st-century publicity hound, his collected Alaska journals are mesmerizing.  We read excerpts of his extraordinary, almost off-hand explorations (preparation consisted of tossing "some tea and bread in an old sack and jump[ing] over the back fence") as we sailed through Glacier Bay.  Miraculously, it seems not to have changed enormously in the last century.  See: John Muir, Travels in Alaska (Houghton Mifflin, 1998).

89. Best New Book About Alaska
Just before leaving for Alaska, we were given Johnathan Raban's best-selling Passage to Juneau: A Sea and Its Meanings  (Pantheon, 1999).  This too is a fine companion piece for a cruise up the Inside Passage.  The British-born Raban uses his lonely, often perilous thousand-mile voyage from Puget Sound to Alaska to reflect on his own life, the death of his father, his relationship with his young daughter and his troubled marriage.   Interspersed with Raban's account are often lugubrious excerpts from the log of George Vancouver who, as captain of the ship Discovery, explored the same turbulent waters and wild, mountainous coastline in 1792-1794.  Neither man had an entirely successful voyage: Raban survived thick fogs, dangerous whirlpools and submerged tree trunks only to face heartbreak in Juneau.  The middle-class Vancouver, clearly Raban's alter ego, never achieved recognition or respect from his aristocratic, fashionably Romantic ship's officers.  But the book is a superb piece of modern travel writing, the sort that uses terra incognita as a mirror for the soul.

88. Best Kayaking in Alaska's Inside Passage
Glacier Bay National Park, 60 miles north of Juneau, is an enchanted body of limpid green water, rimmed by dazzling glacial fjords and punctuated by rocky islands densely covered with dark green firs.  Although cruise ships regularly ply these waters, this is still wild, uninhabited country populated by playful harbor seals and gamboling ponds of humpback whales and orcas.  Flocks of yellow-billed puffins wing by, as snorting sea-lions cavort on stony outcroppings. While there's a lot to be said for keeping warm and dry in frequent chilly rain, there's even more to be said for getting out in the bay and seeing this wondrous beauty from the vantage point of an ocean-going kayak.

We spent an afternoon in the aforementioned drizzle, without proper rain gear, sitting in an inch or two of frigid water, and were utterly enthralled.   We paddled through tiny ice floes around the hulking Marjorie Glacier, felt the ocean swell as chunks of ice the size of trucks crumbled with a thunderous crack into the water, watched a harbor seal poke his sleek nose out of the sea to investigate our boat, and gazed in awe of the vivid turquoise crevices and earth-hued striations created by thousands of years of slowly creeping ice.  The best part is the silence, hearing only the water dripping from your oar as you dip it into the glacial sea.

Whether you are contemplating a leisurely day's paddle or envisage a week-long camping expedition, a good place to start is Glacier Bay Sea Kayaks.   Based in Gustavas, GBSK has the park concession for kayak rentals, with orientation and instruction sessions, and drop-off and pick-up service.  The website has important information about necessary gear (don't forget bear canisters), maps of Glacier Bay, and tide information.  Proprietor Bonnie Kaden and her husband Hayden are well-versed in the natural lore of this wondrous spot, and Hayden is also a naturalist for hire should you need a hand on a trip.  Contact: Glacier Bay Sea Kayaks, P.O. Box 26, Gustavas, Alaska 99826.  Telephone: 907-697-2257.  Website: www.he.net/~kayakak

87. Best Bear Viewing in Alaska's Inside Passage
How do you know a bear is in the neighborhood? Easy, it's the faint scent of "unsheared sheep's wool" that lingers in the air.  Or so we learned from a young British Columbian as we climbed the mossy trail to the Anan Bear Observatory.   And yes, although the forest around us was magical and silent, there was the slightest reek of lanolin in the air.

Every summer, silver-skinned salmon fight and thrash their way up the swirling falls of Anan Creek to spawn and die in the same water they were born in years before.  Here, the Tglingit Indians once had a fishing camp; today, it's reserved for hungry brown and black bears who come for the ursine equivalent of fast food drive-through dining.  At the end of a half-mile trail through the antediluvian rainforest, thick with firs and ancient Sitka spruces, the U.S. Forest Service has built a bear-viewing pavilion from which you can observe the creatures in relative safety.   We watched a female black bear and a pair of five-month-old cubs clamber down the precipitous granite boulders to the churning river, where the mother repeatedly thrust her aquiline muzzle into the icy water, triumphantly seizing one writhing fish after another in her powerful jaws.  The creek was so choked with salmon that she abandoned each silvery corpse after only a  few choice bites, and selected another.  All this unfolds at a distance of 20 to 30 yards.

Accessible only by a small boat or seaplane, the Anan Bear Observatory is located on the Cleveland Peninsula, about 27 miles southeast of the town of Wrangell.  Forest service rangers will meet you at the lagoon and also at the observatory, where they will give you safety instructions (keep on the trail; don't take food; stay in a group; if you see a bear talk or sing loudly, but above all don't scream).   For more information, contact the Forest service Information Center, Centennial Hall, 101 Egan Drive, Juneau, AK 99801.  Telephone: 907-586-8751.

86. Best Comedic English Gardening Book of the 1950s
There comes a moment in late summer when the desire to tend the garden wilts before clouds of hot steam issuing from the earth and airborne armies of ravenous mosquitoes.  The cure, for a day or two at least, is to abandon all pretense of horticulture and curl up on a sofa in the air conditioning-- preferably near a window where you can glimpse the white Seafoam roses, but not the weeds springing up about their base--with a glass of tropical iced tea and a book.  The book, if it is even about gardening, should be purely frivolous, not at all instructive, and certainly not guilt-producing.  It should, in short, be Merry Hall by Beverly Nichols.

Decades before Peter Mayle ever thought of renovating a house in Provence, Beverly Nichols, a prolific English writer, bought a horribly run-down Georgian manor house with a derelict garden and proceeded to resuscitate them both.  His adventures at Merry Hall are chronicled in this supremely light, frothy book.  Very much a post-World War II period piece, peopled with wonderful characters who probably no longer exist, even in rural England, it will teach you little about gardening--Nichols wasn't much of a horticulturist--except perhaps the fun of having acres of white lilies to drive your friends and enemies insane with jealousy.  But it will make you laugh at the antics of Miss Emily and Our Rose, neighborhood viragos who try every angle to trap Nichols into sharing the bounty of his exquisitely maintained vegetable garden, when they are not at each other's throats to see who can best decorate the local church for a visit from "the Princesses."  And it will make you long for an Oldfield, who does all the actual work for Nichols, whose own principal contribution, at least in the early pages, is to burn down an offending holly hedge after drinking too much champagne.   See Merry Hall, by Beverly Nichols, originally published by Jonathan Cape, 1951; reissued by Timber Press, 1998.

85. Best Home-Design Store on West 39th Street, New York
Ten floors above the grit and bustle of Manhattan's garment district lies the serenely seductive lair of interior designer Vicente Wolf.  In this retail store, which opened last fall, one can stroll through the understated, elegant interiors that have made him the darling of the shelter magazines.  Do-it-yourself types can get the look by purchasing Wolf's own line of furnishings, from simple upholstered chairs and sofas to textured fabrics and wall coverings in disarmingly neutral shades.  These provide the perfect backdrop for the well-edited collection of accessories Wolf has picked up on his world travels.  Each item has been chosen with an unerring eye for the best of class.  Among the temptations were a pair of exquisite 19th-century Indian land deeds, each adorned with a handpainted miniature of the owner, old Japanese sake jars, and handsome Tibetan butter lamps.  Wolf's beautiful silver flatware, "Jasmine," was patterned after the triangular handles of an Indian maharajah's fans.  VW Home is most fun when the ultra-charming, Cuban-born Wolf is in the adjacent design office; he loves chatting up his customers, and why not?  They all adore him.  Contact: VW Home, 333 West 39th Street, New York.  Telephone: 212-224-5000.

84. Best Website for French Cheese
We celebrated Bastille Day on July 14th with a bottle of La Croix du Sancerre and a magnificent array of French artisinal cheeses ordered from www.fromages.com.  The five cheeses were the real thing, made of raw goat's and cow's milk--definitely not available in our local gourmet food store.  Shipped overnight from France, they arrived still cool in a silver box, individually wrapped with attractive labels, and very precise, very Gallic instructions on the order in which they were to be enjoyed.

The website is a joy to visit: Directeiur Marc Refabert has created a picture library of over 100 distinguished French cheeses, listed by the origin of the milk (goat, cow, sheep), with a page for each selection that not only describes where and how the cheese is made, but also advises the consumer on the best season to "indulge" and the best wine to drink as an accompaniment.  There are articles on many subjects ranging from how to cut cheese to the difference in cheeses made with raw and pasturized milk; recipes; and books and posters that can be ordered.   Oh, yes, and ten tempting cheese "boards," including a selection from chef Joel Rebuchon, that can legally be delivered to your home in the U.S.

Our plateau de fromages Revolutionnaire began with two goat's milk cheeses: a delectably oozy Pave de Chirac from a small cheesemaker in the Massif Central and a mildly pungent Pave de Berry from Chavignol, both superb with the young Sancerre M. Refabert recommended.  We progressed to a delicate Tomme des Chouans, and then to a ripe Cure Nantais--said to have been created by a priest from Vendee fleeing his revolutionary brethren--finally finishing with a fine, fruity Tete de Moine from Switzerland.  In all, our plateau included almost a kilo of cheese, enough for 8 to 12 guests.  Alas, we didn't share.  Contact: www.fromages.com

83. Best Purveyor of Tea in New York's Chinatown
Dr. Andrew Weil often extols the antioxidant, cholesterol-lowering properties of green tea.  Among the bewildering array of purveyors of tea, we often find ourselves returning to the Ten Ren Tea Company on Mott Street in New York, which sells choice green and black teas grown in Taiwan.  Although much has been made of the shop's hospitality and willingness to educate the novice, we find that the staff is usually more brusque than welcoming.  On our last visit they were more interested in the woman who was purchasing a counterfull of one-pound packages of tea (paid for with a stack of well-worn $100 bills, we couldn't help but notice), than in our own paltry order of a pound or two of osmanthus oolong.

Still, the loose tea scooped from the large black canisters behind the counter has never failed to please.  The first grade osmanthus oolong is among the most costly ($125 per pound), but it produces an exquisitely delicate, pale gold brew with a hint of citrus.  The first grade jasmine ($100 per pound) is a lovely tea, fragrant with the scent of the flower.  A good opening strategy is to try one-quarter pound lots of two or three teas in different grades and determine which you prefer.   Then you can decide if you must have the Ginseng Oolong King's Tea at $144 per pound, or whether the fourth grade version at $48 will do.  Be sure to pick up a brewing instruction sheet which provides information about water temperature and steeping times.  Ten Ren Tea Company, 75 Mott Street, New York, New York 10013.   212-349-2180.  Toll Free: 800-292-2049.

82. Best Healthful Chinese Restaurant in New York
In Western culture, "food as medicine" is a novel concept that's suddenly getting more attention.  The Chinese, however, have long had a tradition of treating ailments with quasi-medicinal culinary preparations, often involving esoteric ingredients.  The Sweet-n-Tart Cafe in New York's Chinatown is one of the few restaurants in this country where one can sample tong shui--literally "sweet shops"--that are said to nourish and restore balance to the body.  The tiny, downstairs cafe is always crowded with people ordering dishes such as Doubled Boiled Pear with Almond (believed to be good for a cough or irritated throat) and Fresh Walnut Tong Shui, a rich, pleasantly sweet soup that is said to aid the kidneys and lungs.

For Westerners who are interested in trying tong shui, Sweet-n-Tart cafe has one major drawback: the staff speaks little English and is hard-pressed to describe--or prescribe--a particular dish or its benefits.  But the rest of the menu is prepared with a light hand--Shanghai-style dumplings are particularly delicious--and would satisfy almost any health-conscious diner.  The truly adventurous could always just point to the black viscous soup the grandmothers in the corner are slurping (Black Sesame Paste with "Sau Woo").  You may emerge reinvigorated--or not--but you will have had a memorable meal.  Sweet-n-Tart Cafe, 76 Mott Street, New York, New York 10013.  212-334-8088.

81. Best Love Story of 1999
Iris Murdoch, one of the band of fine women English novelists that academic England nurtured after the war, died February 8, 1999.  Her husband's love affair with her and their time together are beautifully remembered in Elegy for Iris (John Bayley, Picador, 1999).  One is not quite certain how well Bayley understood what Murdoch was about.  In some respects, they are strangers to each other and to the planet.  But love they did.  With their mutual passion for their water and for swimming, they cavorted together as water babies, well into old age, even in the buff.   Bayley, about whom we are just learning, has written some fiction (The Red Hat), a host of criticism, and has also edited a number of classic novels by Leo Tolstoy (War and Peace, Anna Karenina), Boris Pasternak (Doctor Zhivago), Henry James (The Wings of the Dove), and Anthony Trollope (Can You Forgive Her?), among others. 

80. Best Association Magazine
For years now, Across the Board, the principal publication of the Conference Board in New York City, has stood head and shoulders above the scribblings from other associations.  That's not hard, of course.  There's only one thing worse than magazines from associations and that's the cheerleader stuff America's corporations put out.  Occasionally there's a great corporate magazine such as Saddlemen's Review from Levi Strauss, but soon enough the good ones bite the dust.

Across the Board goes on and on.  An inventive editor, Lewis Bergman, set it in motion creatively.  The current Managing Editor--Al Vogl--does interviews that matter with business leaders from all ends of the spectrum.

It looks at enough topics from oblique points-of-view to be influential with the business press and with middle managers across America.  See the Conference Board at www.conference-board.org.

79. Best Ad Forecaster
Robert J. Coen of Universal McCann (a division of McCann-Erickson Worldwide Advertising) has been watching the ad numbers and predicting the future for years.   He's the authority.  Once again, he has had to ratchet his numbers up for this year and next.  See "Advertising," by Stuart Elliott, The New York Times, June 28, 2000, p. C8.  If Coen is right, "ad spending as a percentage of gross domestic product would reach a record 2.4 percent" for 2000.   In case you wondered, this is too much and is one more sign of how capital is being misallocated in our severely distorted economy.  In company after company, SG&A is not only out of control but is being spent on the wrong things.

78. Best Friday Afternoon Lunch in New Orleans
Friday lunch at Galatoire's: Lots of locals--business folks, lawyers and uptown ladies--make a leisurely afternoon of it.  The place really bubbles.  The last two times we were there, we ran into Francis Ford Coppola, and he doesn't even live in New Orleans.  It's common to end up chatting with folks at nearby tables, who often offer suggestions as to what to order while trying to figure out who you are.  The noise builds as the cocktails flow and business talk seems the exception rather than the rule.

Many of the waiters, attired in tuxes, have been at Galatoire's for years and many speak French.  (Several very competent female waiters have been added in recent times.)  Regular customers are asked at the door if they desire a particular waiter.  The food is pretty much the same as they served up fifty years ago, with a strong emphasis on local seafood, particularly crab, which comes in many varieties.  Ask the waiter to explain the differences, and then be sure that someone orders the one with the eggplant.  Or try one of the most popular dishes, the trout meuniere.  The wine list is good and well-varied in price.  Have a white Burgundy to help wash down the wonderful loaves of hot crispy-crusted French bread that are brought to your table when you arrive and again throughout your dinner.

A recent renovation left the main downstairs dining room almost exactly as it was previously, although an elevator which takes you to an attractive bar and more upstairs dining rooms has been added.  You no longer have to wait on the street, an old Galatoire's tradition that, rumor has it, even a President once succumbed to.  And they now take reservations, though not for the main dining room, where the regulars eat (unlike Antoine's, another classic New Orleans' restaurant, where the main dining room is left for unknowing tourists.)  Galatoire's is on Bourbon Street, a block-and-a-half from the Canal.  It's a pretty seedy section of the French Quarter (though reasonably safe), but when you enter the doors, you enter a New Orleans that hasn't changed in fifty years.  Contact: Galatoire's, 209 Bourbon Street, New Orleans, LA.  Telephone: (504) 525-2021.

NOTE: This entry comes from Blake Ives, multi-faceted Professor of Information Systems at both Tulane University and Louisiana State University.  See his website: www.blakeives.com.

77. The Two Best Hotels in Dallas
The first is ten minutes from Dallas-Fort Worth Airport and is a Four Seasons Resort.  On another occasion, we will review it for you, but the bottom line is that it has a spa and athletic facility attached where you can unwind after traveling on America's fast-declining airlines.

Downtown, it's the Hotel Crescent Court, a homegrown product of Rosewood Corporation.  It is conspicuous for its excellent decoration of its public spaces including, on most occasions, an especially fine display of flowers and other accoutremant in the center of the lobby.  There are lots of other nice touches--pretty soaps prettily bound, the right complimentary newspapers at your door in the morning, the only decent barbeque in Dallas within walking distance, etc.

This is a luxury hotel with not-quite luxury service, however.   The bellboy will not stock your room with ice, but hands it off to room service which appears an hour later with a bucket.  On two consecutive evenings, room service does not answer.  When an order is placed with a concierge named "Bill," the order never arrives.  No bags for laundry or cleaning are in the room.   There are nicks and marks on sundry room furniture.  Inappropriately loud music trips through the restaurant--Beau Nash--even in the morning, in a room that already suffers from cavernous acoustics.

Nonetheless, the occasional touches make it the best hotel in the market.  If you arrive early for breakfast and establish a bond with the assistant restaurant manager, good food--even with a complicated special order--arrives at the table rapidly and decorously.  In fact, this one manager was the most professional hotel employee we have met in our innumerable visits to the Crescent over a 10-year period.   The Hotel Crescent Court (www.crescentcourt.com) is located at 400 Crescent Court, Dallas TX 75201.  Telephone: (214) 871-3200.

76. Best Royal Himalayan Website
The remote kingdom of Bhutan has lately been a hot destination for adventurous, well-heeled travelers.  Last year only 5,361 of them were allowed into the tiny country that lies between Tibet and India, just east of Nepal.  The last of the independent Himalayan Buddhist kingdoms, it is as famed for its natural wonders (rhododendron forests, flocks of rare black-necked cranes, mist-shrouded mountain crags) as it is for its brilliantly colored, handwoven texttiles and the almost medieval quality of life that still obtains there.  Though modernization is in progress (direct-dial international phones and e-mail have arrived), King Jigme Dorje Wangchuck recently had the nation's only traffic light removed on the grounds that it was too modern.

Now you can visit Bhutan via its excellent official website (www.kingdomofbhutan.com) but not if you're in a rush.  As His Excellency Lyonpo Khandu Wangchuck, Minister for Trade and Industry, warns, the handsomely illustrated site will take a while to download, "but rest assured that your patience will be rewarded."

Rewards there are aplenty: Exquisite color photographs of snowcapped Himalayan peaks, glowing faces of novice monks, monumental white dzongs, and vibrantly colorful festivals, are matched by a literate text that introduces the visitor to Bhutan's fascinating history, religion, government, and customs.  The easy-to-navigate site also offers a virtual tour of the three major geographic regions, practical information on how to get there, and links to tour operators.  Most of all, one comes away with a sense of how thoroughly the fabric of Bhutanese society is permeated by the Bhuddist religion--and a question as to how long such a nation can survive.

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